Crush Online Magazine Editorial Submission Instructions

Make some noise, and use your voice.

If you are looking for new ways to contribute to our community, grow your visibility, authority, and your business, this is it.

Crush Movement member are invited to become contributors for Crush Movement media. If you are not a member, enquire about writing opportunities or sponsored posts. 

In this email you will find out:

• Editorial content categories – what topics we post about

• Editorial styles – what styles of articles we publish

• Editorial guidelines – tone of voice and what to add to your post

• How to submit your article

Editorial Content Categories

Crush online magazine has four main content categories. The topics that fit in these categories are wide, so most likely your post will fit in.

Business & Leadership
Practical strategies and bold insights for rebel leaders who are building businesses that drive profit and purpose. Grow faster, lead better, and redefine what success looks like.

Voices
Stories from trailblazers who are challenging the status quo. Real experiences, authentic perspectives, and the truth about what it takes to be a thought-leader today.

Culture & Society
Breaking barriers, building equity, and highlighting diverse voices in art and culture. Explore the ideas, narratives, and actions that are redefining how we work, lead, and live together.

Lifestyle
Discover how to design a life that fuels your business, honors your values, and proves you don't have to choose between success and authenticity. Live life to the fullest.

Editorial Styles

Once you see that your article fits one of the categories, think of the style of the post. The content style and tone of voice matter.

1. Expert Deep-Dive Posts

Purpose: Establish authority, provide in-depth knowledge, and perform well in search engines. Your posts will be promoted on Crush newsletter and LinkedIn page.
Length: 1,500–2,500 words
How many posts: Minimum of 5 posts in a series. Authority is established with multiple posts.
Tone & Style: Professional, insightful, evidence-based, actionable
Examples: How-to guides, industry analysis, detailed strategies.

AI and the Poisoned Well by Inka Vuorinen

Tips: Include references, examples, and practical takeaways. Make it your definitive guide on the topic.
Author bio: You will be featured as an official Crush columnist and receive your own bio with an author image and link to your LinkedIn page.

2. Thought Leadership & Brand-Driven Stories

Purpose: Showcase your unique perspective, personal brand, and experiences.
Length: 800–1,200 words
How many posts: One-time as a Guest Writer, but minimum of 5 posts if you want to become a featured Author.
Tone & Style: Authentic, reflective, inspiring
Examples: Leadership lessons, founder journeys, brand philosophies, product or service introductions through storytelling.

Tips: Weave in stories, lessons learned, and your personal voice. Aim to engage readers emotionally while sharing information.

3. Timely Updates & Quick Tips

Purpose: Share news, promotions, or short actionable tips that drive engagement. These posts can sell, but remember that good selling is helping people to buy.
Length: 500–800 words
How many posts: Once per year per member for free, more for additional cost.
Tone & Style: Concise, clear, approachable. You can sell, but make it editorial with a call-to-action, not a sales pitch.
Examples: Industry or business news, event announcements, single actionable advice, event promotion, sales campaign.

Finland's High Unemployment Rates - What to Do Now? By Michaela Kettner

Tips: Link to deeper posts or resources for readers who want to explore further, or link to your sales page, or a newsletter sign-up page.

Additional Guidelines

Categories and editorial styles are flexible, but your message, tone of voice, and values must align with ours.

Write for "business friends," not like a business pitch or press release. Avoid using AI if you want to grow your own voice and build authority. No emojis. Include clear headings and subheadings for readability.

Send a minimum of 1–2 images, one horizontal. Original photos are preferred; if you don’t have them, we can add stock images.

Proofread for clarity, grammar, and style.

Send a one-sentence bio of yourself and your photo if we are creating an author bio for you (required for five-post authors).

Video content can be included but must be hosted on YouTube. Videos still require a minimum of 800 words of text and a header image.

All articles need to follow editorial guidelines and match Crush values. We reserve the right to reject content.

Contact Katja with questions at [email protected]

Submit Your Article

First, send a quick pitch to Katja with "I have an article idea..." to ensure your idea fits the site. If ready, you can send the full post.

Send your article, images, and bio to [email protected].

Note: All posts require editing on our end. The closer your post is to being ready, the faster it will be published. Posts requiring heavy editing may take up to three weeks.