If we want the world to change, we need a new type of Rebel Leaders to lead that change. We feature people who are leading the way. 

We are taught to think a certain, very narrow way of what things like success or good performance mean. But in order to change perspectives, our mindsets, and ultimately the way we feel inspired and energized to live our best life and do our best work, we need a new kind of approach. 

Vanessa Törnnblom is a wellness mentor, strategist, performance coach, and keynote speaker based between Helsinki and Barcelona. She helps women redesign the way they work and liv...

At Crush Movement, the origami crane is a symbol of transformation, collective power, and the rebel way we choose to rise, lifting each other.

Origami Cranes are A Symbol of Hope

According to legend, folding 1,000 cranes is said to make dreams come true. 

In Japanese culture, the origami crane is a symbol of peace, hope, and healing. It’s often associated with the story of Sadako Sasaki, a young girl who folded a thousand cranes while suffering from the aftereffects of the Hiroshima bombing, and inspired the entire nation. Her story became a global symbol of the wish for peace, and by exten...

Crush 2024

The opening keynote by my now great friend, then stranger, Lola Akinmade, told me I was exactly where I needed to be - front row at the historic Stock Exchange Building filled with pink & power.

Lola's presentation slide said:

"The Power of 'Why not' When we start living our lives beyond other people's expectations of us, we become impossible to ignore."

Lola Akinmade likes to reinforce a point in case I didn't believe her the first time - this day would be meaningful. With a level of confidence and renewed vigor that can be inspired only by witnessing another Black woman of...

Crush 2025 Highlights for Thought Leaders, Business Rebels, Wellness Seekers, and Those Who Want to Amplify Their Voice

Crush is where rebel leaders come to organize and energize. 

We built it because we were tired of being underestimated, not funded, not paid enough, or told to wait our turn. Even when our ideas and innovations are way ahead of their time.  

Crush is a gathering for thought leaders looking for collective leverage and those who want to amplify their voices among trailblazers, business leaders, and future builders. 

Instead of waiting for a seat at some table, we just built...

It was one of those Instagram DMs that changed your life. And in this case: changed Crush. 

That's how I genuinely believe after receiving a kind note from Laura Ryyberg, an innovative event designer, and her stepping up to volunteer to help with Crush event production. 

When you will attend Crush 2025, you will see and feel the difference, because we have built the experience in a new way. Laura will magically transform the Helsinki Stock Exchange Building to reflect more Crush branding. Read more why Laura is your new biz BFF when you want to transform your events, big or small. 

Meet Lau...

Essi Koski-Lammi returns to Crush with a moment of stillness to ground the day. 

This year, she’s offering free meditation sessions three times a day, plus an exclusive offer to continue your journey with her afterward. You will have a  space to reset, recharge, and reconnect with yourself in-between the sessions and networking. 

You might remember Essi from last year, when she co-hosted the WOW Your Authenticity workshop with Jenni Demus. Her guided meditation session became a powerful turning point in the day, offering a calm pause that received so much positive feedback from our attendees...

Eveliina Bam is an experienced professional in strategic marketing planning, especially in the field of social media. Her marketing agency background working with international brands, and her current role at TikTok have given her a broad understanding of how brands can build impactful and successful strategies. Eveliina has strong commercial expertise that helps companies effectively utilize TikTok in their business.

Jade Ventoniemi is an influencer and marketing entrepreneur who's built a personal brand with over 100 000 followers on social media. Jade is passionate about inspiring others through her positive and active life as a foreigner in Finland and has worked with some of Finland's biggest brands like Visit Finland, Helsinki Airport, Stadium, Moomin Arabia, and more.

However, her career path to entrepreneurship hasn't been linear. In Finland, Jade has been an English teacher, basketball coach, virtual assistant, unpaid intern, a corporate marketing specialist, and many things in between.

Now, Jade...

Jenni Rotonen is a seasoned social media professional with a passion for style, culture, social justice and chips. 

Jenni is a well-known Finnish blogger, influencer and podcast host, who shot to fame as the author of the blog Pupulandia. She has been writing the blog Pupulandia since 2007.

Jenni, who was recently named the 2024 Sustainability Influencer of the Year, has received praise from the public, especially for her gentle yet straightforward way of talking about sustainability themes and her creative implementations, which inject a social message into the middle of a fashion video, fo...

 Maija Fast is an inspirational enabler, catalyst, and connector, seeing possibilities everywhere. 

Maija’s book CREATE Crack the Cast - Become the Creative Leader You Want to Be was a finalist in the Business Book Awards UK 2024 in the Best International Business Book category. 

Maija’s multidisciplinary work internationally addresses the needs and potential of human creativity. Maija Fast has held several leadership positions, been part of seven leadership teams and has led networks and associations for more than 20 years in multiple fields and organisations internationally. 

Maija is a f...

Press release 3.4.2025 

FOR IMMEDIATE RELEASE

Helsinki, Finland

Crush 2025 Business Event Brings Together Influential Speakers and Changemakers in Helsinki

The Crush 2025 Business Event will take place at the Helsinki Stock Exchange Building on Wednesday, May 14, bringing together influential speakers and changemakers to discuss the future of business and social impact. Now in its third year, the event’s theme, Rebel Together, encourages challenging norms and driving positive change. Combining social responsibility with the evolution of working life, Crush 2025 is an inspiring business eve...