Sandra Lindholm is a Certified Business & Life Coach, HeartHealer®, and nurse, dedicated to helping high-performing leaders break free from the emotional and energetic blocks that hold them back. With a unique blend of science-backed coaching, deep transformational healing, and a strong foundation in healthcare, Sandra empowers high-achieving entrepreneurs and business leaders to lead with clarity, confidence, and sustainable energy—without burning out.
Her mission? To redefine success by placing humanity at the heart of leadership, creating a new way of building businesses that thrive withou...
Minna Patosalmi is a leadership coach, board professional, and change facilitator with two decades of corporate experience, including over six years as a CEO in the metal industry.
After her executive career, she has focused on helping leaders and leadership teams grow and succeed. Her expertise lies in balancing responsibility, impactful communication, self-leadership, and coaching-based leadership. She delivers insights in a way that inspires and challenges participants to think differently, bringing depth, humanity, and practicality to her coaching.
Minna holds a Master’s degree in Econo...
The first time someone suggested to me “Katja, you should have your own conference” over 15 years ago, I knew I would never do it alone.
It’s been one of my professional highlights to build Crush Event, and I’m so thankful Anna did it with me.
When Anna decided to step down from Crush as a co-founder, I was facing many questions.
Should I quit?
What should I do?
How am I going to do it all alone?
Those were all the wrong questions.
Crush was never about me, or what I could accomplish (or not).
Crush has always been about all of us and for all of us.
Suddenly, I wasn’t that worried.
I...
Be a Rebel.
Crush Event's theme last year was really spot on for me.
As I was listening to our speakers, I got so inspired.
And I knew I was ready to make some bold moves in my private and working life.
The previous year hasn't just been about turning a new page, but more like writing a whole another chapter in my life.
As you might know, even one of those kinds of big decisions doesn't come easy, and I made multiple at the same time.
As I'm excited for what the future holds for me, at the same time I'm extremely sad as it means I also need to let go.
You know the phrase that you nee...
Join for a Gyrokinesis-based active pause session, taukojumppa, to re-energize during the conference day. Gyrokinesis is a holistic movement method that combines elements of yoga, dance, and tai chi, aiming to enhance flexibility, strength, and mental focus.
The Gyrokinesis exercises are practiced with a chair or standing. Your teacher, Nadia Tapia, is a Helsinki-based dancer, teacher, and entrepreneur with over a decade of experience. She is the founder of Abrazo Tango and Move & Flow.
Nadia Tapia is a Helsinki-based dancer, teacher, and entrepreneur with over a decade of experience. Sh...
Our theme for 2025 is: REBEL TOGETHER and I would like to invite you to think about what it means to you, and how you can be part of the Crush Movement.
This is the beginning of the FOURTH Crush year, and the Crush Event will be held for the third time in May. Yay all of us!
Thank you for being part of something important.
Recently someone told me (in a pretty snarky tone if I may add):
"I find it so interesting that you are making money with social sustainability."
Like we are some kind of reverse Robin Hoods (Or Roberta Hoods?), who charge money from those who need uplifting, and the...
Maiju Talvisto is a seasoned live music professional, writer, and industry advisor known for her expertise in artist relations and executive production. As Co-Director of Shesaid.so Finland, she advocates for gender equality and diversity in the music industry. She also serves as an advisor to the Arts Promotion Centre Finland, focusing on popular music and festivals.
With over 15 years of experience, Maiju has transformed artist relations and production processes at major events like Pori Jazz and Flow Festival and led teams that produced unforgettable performances by stars like Alicia Keys...
Katja Pantzar is a Helsinki-based writer, journalist, editor, speaker and moderator who grew up in Canada with stints in New Zealand and the UK. She is the author of The Finnish Way (Penguin Random House/2018), a bestselling non-fiction book about Nordic well-being, winter swimming, and sisu (resilience) that has been translated into 24 languages. Her follow-up book, Everyday Sisu (Penguin Random House/2022), explores through research-based knowledge how we can better take care of each other and our planet with sisu, that unique form of resilience and courage.
Her newest book,The Power of Hot...
Michaela Kettner is originally from Germany, came to Finland in 2019, and got a job here immediately.
During the last 5 years, she has switched companies multiple times, because she always found the next best opportunity to apply to – and got the job. Nowadays she works as a manager at Fortum, leads a team of 5 people, and hires new talents to the company herself.
According to Michaela, it was not ‘expertise’ alone that boosted her career. Instead, her success is based on educating herself in psychology, communication, and public speaking, which helped her to overcome mental struggles and to...
Is it worth it to attend Crush?
Some of our attendees have made six-figure numbers in business with connections from Crush. Some have gained speaking engagements, consulting customers, sold books, made new friends.
If you have specific business-related goals, and want to do business with people and companies that share your values, we welcome you, and here are some tips on how to turn Crush event into business results.
But if you come to Crush to have fun and be part of the important conversation about social sustainability in the context of business, we welcome you too!
We created Crus...
We should be asking: why are there not enough men doing feminist work?
In many ways, Finland is the poster country of gender equality.
But boys are falling behind, and many blame feminism.
It’s easy to say “You go girl” and celebrate the wins of women in power. But what about young men and young boys who are now living in this “future is female” world, where girls are encouraged to “go for it”?
Why are boys falling behind?
60% of men in Finland think no more progress is needed, and half of them believe that feminist movements like #MeToo restrict men’s rights. This perception is part...
