You can run with us! 

We have just launched a small wellness club under Crush Movement, and our first wellness goal together: run (or walk) the 6km Sandstorm Run on August 31st in Helsinki. 

When you join Crush Movement in July and August, you will receive the Sandstorm Run ticket as a free perk (value 59€). 

Sandstorm, the iconic track by Darude, was released in late 1999, and the music video of people running on the streets of Helsinki was released in 2000. 

Today, Sandstorm is the most streamed Finnish song, estimated at over a billion streams, and half of billion on Spotify, over 303M vi...

If we want the world to change, we need a new type of Rebel Leaders to lead that change. We feature people who are leading the way. 

It would be great if we lived in a society where the most skilled, experienced, and knowledgeable person got the job. It would be easy to know what to do to boost your career. Expertise alone is not the biggest career boost. It depends on how you look at it, but it can be either the worst or best news for you. 

Michaela Kettner credits educating herself in psychology, communication, and public speaking to overcome mental struggles and to present herself in a co...

If we want the world to change, we need a new type of Rebel Leaders to lead that change. We feature people who are leading the way. 

Did you know that even in medicine, women are biologically often seen as "small males"? Meaning that a bulk of the medical research is only conducted with men, leaving women's bodies often unresearched and more difficult to diagnose or treat. 

Niina Suni, founder of Hormonia,  is a holistic reproductive health practitioner and integrative nutrition health coach who has a PhD in Pharmacy. She helps women to reconnect with their bodies and reclaim ownership of th...

If we want the world to change, we need a new type of Rebel Leaders to lead that change. We feature people who are leading the way. 

We are taught to think a certain, very narrow way of what things like success or good performance mean. But in order to change perspectives, our mindsets, and ultimately the way we feel inspired and energized to live our best life and do our best work, we need a new kind of approach. 

Vanessa Törnnblom is a wellness mentor, strategist, performance coach, and keynote speaker based between Helsinki and Barcelona. She helps women redesign the way they work and liv...

At Crush Movement, the origami crane is a symbol of transformation, collective power, and the rebel way we choose to rise, lifting each other.

Origami Cranes are A Symbol of Hope

According to legend, folding 1,000 cranes is said to make dreams come true. 

In Japanese culture, the origami crane is a symbol of peace, hope, and healing. It’s often associated with the story of Sadako Sasaki, a young girl who folded a thousand cranes while suffering from the aftereffects of the Hiroshima bombing, and inspired the entire nation. Her story became a global symbol of the wish for peace, and by exten...

Crush 2024

The opening keynote by my now great friend, then stranger, Lola Akinmade, told me I was exactly where I needed to be - front row at the historic Stock Exchange Building filled with pink & power.

Lola's presentation slide said:

"The Power of 'Why not' When we start living our lives beyond other people's expectations of us, we become impossible to ignore."

Lola Akinmade likes to reinforce a point in case I didn't believe her the first time - this day would be meaningful. With a level of confidence and renewed vigor that can be inspired only by witnessing another Black woman of...

Crush 2025 Highlights for Thought Leaders, Business Rebels, Wellness Seekers, and Those Who Want to Amplify Their Voice

Crush is where rebel leaders come to organize and energize. 

We built it because we were tired of being underestimated, not funded, not paid enough, or told to wait our turn. Even when our ideas and innovations are way ahead of their time.  

Crush is a gathering for thought leaders looking for collective leverage and those who want to amplify their voices among trailblazers, business leaders, and future builders. 

Instead of waiting for a seat at some table, we just built...

It was one of those Instagram DMs that changed your life. And in this case: changed Crush. 

That's how I genuinely believe after receiving a kind note from Laura Ryyberg, an innovative event designer, and her stepping up to volunteer to help with Crush event production. 

When you will attend Crush 2025, you will see and feel the difference, because we have built the experience in a new way. Laura will magically transform the Helsinki Stock Exchange Building to reflect more Crush branding. Read more why Laura is your new biz BFF when you want to transform your events, big or small. 

Meet Lau...

Essi Koski-Lammi returns to Crush with a moment of stillness to ground the day. 

This year, she’s offering free meditation sessions three times a day, plus an exclusive offer to continue your journey with her afterward. You will have a  space to reset, recharge, and reconnect with yourself in-between the sessions and networking. 

You might remember Essi from last year, when she co-hosted the WOW Your Authenticity workshop with Jenni Demus. Her guided meditation session became a powerful turning point in the day, offering a calm pause that received so much positive feedback from our attendees...

Eveliina Bam is an experienced professional in strategic marketing planning, especially in the field of social media. Her marketing agency background working with international brands, and her current role at TikTok have given her a broad understanding of how brands can build impactful and successful strategies. Eveliina has strong commercial expertise that helps companies effectively utilize TikTok in their business.

Jade Ventoniemi is an influencer and marketing entrepreneur who's built a personal brand with over 100 000 followers on social media. Jade is passionate about inspiring others through her positive and active life as a foreigner in Finland and has worked with some of Finland's biggest brands like Visit Finland, Helsinki Airport, Stadium, Moomin Arabia, and more.

However, her career path to entrepreneurship hasn't been linear. In Finland, Jade has been an English teacher, basketball coach, virtual assistant, unpaid intern, a corporate marketing specialist, and many things in between.

Now, Jade...